The Beginning
Born from a simple conviction.
Phyre Horse Productions was founded on a simple conviction: that original stories, given the right conditions, can change the way people see the world. We are not a traditional production company. We are a creative ecosystem a place where ideas are discovered, shaped, connected and set in motion.
The name itself carries meaning. A horse in full stride is a symbol of power, freedom and forward momentum. Fire-phyre -is the spark of an idea, the energy of a first instinct, the warmth of a shared story. Together, they speak to what we believe: that creativity, when given space and direction, moves with unstoppable force.
The Founder
JUstina Wright
Founder, Phyre Horse Productions
"I have always believed that the best stories happen when you are prepared to leave the map behind."
I am an international Producer, Line Producer and Production Executive, and the Founder of Phyre Horse Productions. My career spans scripted drama, comedy, feature films, feature documentaries, factual entertainment and digital content.
My work has taken me across Europe, Asia, the Middle East, North America, South America and Africa. I have managed productions underwater in the Philippines, coordinated crews in the Arizona desert and worked in royal palaces in Bahrain, the deserts of Saudi Arabia and remote communities across East and West Africa. I have also supported productions in the remote mountains of Kamchatka in Russia and at Mount Everest, situated on the border between Nepal and the Tibet Autonomous Region of China.
A significant chapter of my career was spent living and working in Singapore, where I oversaw international productions including Photo Face Off for A&E, Machine Impossible for National Geographic, Expedition X for Discovery International, Inside Changi Airport for Mediacorp and the New York Film Festival winning Warriors of Wood and Stone.
My scripted credits include the Broadcast Award winning Then Barbara Met Alan for the BBC and Netflix, Channel 4's I Am Maria and the independent feature film Breaking the Cycle. I am particularly drawn to character driven drama, comedy with something meaningful beneath the laughter and feature films that introduce audiences to distinctive worlds and perspectives.
My most recent feature documentary collaboration is Transforming the Beautiful Game: The Clyde Best Story with Egan Entertainment. I supported the film across its legal, compliance, insurance, operational and delivery requirements, helping to prepare it for theatrical, festival and wider release.
Through Phyre Horse Productions, I am developing an original slate spanning sitcoms, high end documentaries, feature documentaries, micro dramas and original feature films. Our projects are united by distinctive voices, authentic storytelling and the ambition to entertain, challenge and connect with audiences across cultures.
Phyre Horse also provides an additional layer of support to established and emerging production companies. We set up the systems, workflows and operational structures required to take projects from development through production, post production and delivery. Our work includes feasibility assessments, budgeting, scheduling, international logistics, legal and compliance coordination, duty of care, risk management and support for theatrical and festival releases.
At heart, I am a storyteller who understands how to turn ambitious ideas into practical, deliverable productions. My focus is on building international creative partnerships and developing stories that entertain, challenge and connect audiences across cultures.
Selected Credits
Our Philosophy
We begin before the spotlight arrives.
Story First
Every decision we make begins with the story. Not the format, not the platform, not the market. Just the story. We ask what it is, who it is for, and why it matters before we ask anything else.
Creative Courage
We are drawn to ideas that take risks. The most extraordinary stories are rarely the safest ones. We create the conditions for creative courage, where an unfinished idea can be heard before it has all the answers.
Global Thinking
We believe that local stories can have global resonance. A story rooted in a specific culture, community or tradition carries a truth that travels. We look for that truth in everything we develop.
Authentic Connection
We are interested in the connections that happen when different worlds meet: when heritage inspires innovation, when emerging voices stand alongside established talent, when unexpected partnerships unlock new possibilities.
What We Create
Story-led projects with the ambition to move across screens, cultures and commercial landscapes.
Our role is not to limit how far a story can travel, but to create the conditions that allow it to find its own path.
We develop original film, television and digital storytelling. We build intellectual property with global potential. We forge creative partnerships between talent, brands, broadcasters and platforms. We design commercial collaborations rooted in authentic cultural relevance.
The Ecosystem
More than a production company.
Phyre Horse Productions operates as a creative ecosystem: a network of relationships, ideas and capabilities that extends beyond any single project. We connect writers with producers, brands with storytellers, investors with intellectual property, and emerging voices with established platforms.
We are not simply making content. We are building a body of work, a legacy of stories that will outlast any single production, any single platform, any single moment in time.